Primo Foods (formerly Primo Smallgoods), based in Chullora in Western Sydney, Australia, is the largest producer of ham, bacon and smallgoods in the Southern Hemisphere. Primo was founded in 1985 by Hungarian immigrant Andrew Lederer after he purchased Sydney's Mayfair Ham Factory. In 2004 Paul Lederer acquired the business after the passing of his uncle. In 2014, Brazilian beef giant JBS acquired Primo from Mr. Lederer for $1.25 billion US dollars, who subsequently stood down as CEO. The current Chief Operating Officer is Bruce Sabatta.