Producers Releasing Corporation was one of the less prestigious of the Hollywood film studios. It was considered a prime example of what was called "Poverty Row", a term originally applied to a stretch of Gower Street in Hollywood known for being the headquarters of a plethora of low-budget production companies, mainly because the rents were cheap. Many of these companies would make only a few low-budget "B" pictures, then disappear; others, like PRC and Monogram, lasted for a longer period of time and some even had their own studio facilities (though most only rented studio space on larger studios' lots). PRC lasted from 1939 to 1947, churning out low-budget B movies for the lower half of a double bill or the upper half of a neighborhood cinema showing second-run films. The company was su