The Public Insight Network (sometimes referred to as PIJ) is an approach to journalism created by American Public Media. It recognizes that broadcast media today operates in a changed media environment, and needs to expand the resources available to journalists when deciding what is news and reporting on that news, as well as be responsive to audience desires to participate. Through a collection of tools, many of them web-based, MPR News solicits knowledge and direct experience from people in its Public Insight Network. The basic goal is to do better journalism through increased public input.