Pure Michigan began as an advertising campaign launched in 2008 by the state of Michigan, featuring the voice of actor and comedian Tim Allen, using the title song from The Cider House Rules as the background music in television commercials. The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008 when Michigan Governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund. The unprecedented tourism fund amount for the state allowed the Pure Michigan campaign to be broadcast on a national level beginning in March 2009. Annual funding for fiscal 2014 was $29 million.