Puzzle Lovers Club
The Puzzle Lovers Club was an American company which ran word game contests by mail. The company was founded in 1963 by direct marketer René Gnam. Rather than following a conventional publishing or sweepstakes business model, he hit on the idea of presenting his enterprise as an exclusive "club" with a dedicated members' journal, the Puzzle Lovers Newspaper. The Club regularly ran full-page, testimonial-laden ads in magazines such as Popular Science and Popular Mechanics offering tens of thousands of dollars in cash prizes to members who solved its journal's puzzles.
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Puzzle Lovers Club
The Puzzle Lovers Club was an American company which ran word game contests by mail. The company was founded in 1963 by direct marketer René Gnam. Rather than following a conventional publishing or sweepstakes business model, he hit on the idea of presenting his enterprise as an exclusive "club" with a dedicated members' journal, the Puzzle Lovers Newspaper. The Club regularly ran full-page, testimonial-laden ads in magazines such as Popular Science and Popular Mechanics offering tens of thousands of dollars in cash prizes to members who solved its journal's puzzles.
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The Puzzle Lovers Club was an ...... il-order puzzle organizations.
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defunct
ca. 1980
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Puzzle Lovers Club
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René Gnam & Associates
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The Puzzle Lovers Club was an ...... solved its journal's puzzles.
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Puzzle Lovers Club
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Puzzle Lovers Club
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