Radio London (in Italian Radio Londra) was the name used in Italy for the radio broadcasts of the British Broadcasting Corporation (BBC), starting from 27 September 1938, aimed at the populations of German-dominated continental Europe. The idea may have come from the Italians themselves, as the Arabic-language broadcasts received from Radio Bari in southern Italy were very popular in the Middle East and North Africa, where British and French influence was predominant and where they soon acquired an attentive and interested audience in the local upper middle class.