Toronto, Canada's Festival of Fear is an annual multigenre fan convention that runs as part of Fan Expo Canada. It was founded as the Canadian National Horror Expo in 2004 by Rue Morgue Magazine and Hobby Star Marketing Inc. It is traditionally a three-day event (Friday through Sunday) typically held the weekend before Labour Day during the summer in Toronto, Canada, at the Metro Toronto Convention Centre. Since 2011 it has become a four-day-long event. Typically there are over 175 hours of programming on all aspects of pop culture over the weekend.