SONS Records is an independent record label based in Stoke-on-Trent. The company was formed in 2004 by Seb Clarke, who was shortly after joined by: Neil Graham, Al Padmore, James Wakefield and Tangwyn Davies. The label consists solely of bands native to the North Staffordshire area and has become a noted figure both locally and nationally, having recently received attention from Chris Hawkins, Steve Lamacq, and Huw Stephens (6music, BBC Radio 1) as well as Mark Radcliffe and Stuart Maconie (BBC Radio 2) SONS has earned comparisons to Factory Records for its DIY ethic and its unique 'SONS sound'. In May 2020 following a decade long hiatus, SONS announced the launch of their streaming service Sonstream alongside a string of new releases by This Is Seb Clarke, The Novellos, as well a series o