Sapporo Ichiban (サッポロ一番) is a brand of instant noodles (primarily ramen) manufactured by Sanyo Foods of Maebashi, Gunma, Japan. Sapporo Ichiban noodles are also manufactured in Garden Grove, California for the United States and North American market. Introduced in 1966, Sapporo Ichiban has found a market outside Japan, most notably with consumers in Hong Kong, the United States, Mexico, Argentina and Canada. Sapporo Ichiban literally means "Sapporo's number one [noodle]", coined by future company president Takeshi Ida after he was particularly impressed with Sapporo's local ramen.