James Morgan McGill, also known by his business name Saul Goodman and later known as Gene Takavic, is a fictional character who appears in the television series Breaking Bad and serves as the titular main character of its spin-off prequel series Better Call Saul. He is portrayed by Bob Odenkirk, and was created by Vince Gilligan and Peter Gould. The character is an Albuquerque-based lawyer who embraces his tendencies as a former scam artist and begins to represent criminals while himself becoming involved in the city's criminal world. Saul's name is a play on the phrase "[It]'s all good, man".