Social media in the 2012 United States presidential election

The use of social media in political campaigning was made popular by Barack Obama in the 2008 presidential elections and the impact of social media in deciding the 2008 presidential elections was evident in the research and analysis produced. The 2008 elections and 2012 elections exist in different landscapes, during the 2008 elections Obama's campaign was considered "an experimental innovator" but by 2012 the merits of social media had been repeatedly proven.

Social media in the 2012 United States presidential election

The use of social media in political campaigning was made popular by Barack Obama in the 2008 presidential elections and the impact of social media in deciding the 2008 presidential elections was evident in the research and analysis produced. The 2008 elections and 2012 elections exist in different landscapes, during the 2008 elections Obama's campaign was considered "an experimental innovator" but by 2012 the merits of social media had been repeatedly proven.