Masking Sound is the addition of generated sound (commonly, though inaccurately, referred to as "white noise" or "pink noise") into an environment to mask unwanted sound. It relies on auditory masking. Masking sound is not an active noise control (noise cancellation technique). Masking sound reduces or eliminates perception of sound. The technology is promoted as a widespread application to an entire area to improve the acoustical satisfaction, by improving the acoustical privacy of the space. This improves one's ability to focus and their productivity.