The Sports Illustrated Swimsuit Issue is published annually by American magazine Sports Illustrated and features female fashion models, celebrities and athletes wearing swimwear in various locales around the world. The highly coveted cover photograph has been considered as the arbiter of supermodel succession. The issue carries advertising that, in 2005, amounted to US$35 million in value. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel.