Stagecoach Gold is a luxury bus sub-brand used by various Stagecoach bus subsidiaries in the United Kingdom. Stagecoach Gold (originally Goldline) was launched in 2007 and was designed to attract more middle-class passengers to choose bus travel as a method of transport as well as to reward passengers on some busy and popular routes. Stagecoach West currently runs the most Stagecoach Gold routes, fourteen, as of April 2021. Stagecoach South Wales owns the largest number of Stagecoach Gold branded vehicles with 76 in its fleet as of November 2019.