Stronger than the Storm

Stronger than the Storm was an advertising campaign to promote tourism in New Jersey in 2013. It portrayed the state as being resilient and having recovered from the impact and aftermath of Hurricane Sandy, which had caused severe damage in Autumn 2012. The media blitz included billboards, radio spots, and television commercials featuring the Jersey Shore and including appearances by the Governor of New Jersey, Chris Christie, and his wife and children. The United States Department of Housing and Urban Development (HUD) provided funding for the promotional campaign. The awarding of the contract to marketing firm MWW and the propriety of Christie's use of the ads during a re-election campaign has drawn media and governmental scrutiny. In January 2014, HUD initiated an audit of the expenditu

Stronger than the Storm

Stronger than the Storm was an advertising campaign to promote tourism in New Jersey in 2013. It portrayed the state as being resilient and having recovered from the impact and aftermath of Hurricane Sandy, which had caused severe damage in Autumn 2012. The media blitz included billboards, radio spots, and television commercials featuring the Jersey Shore and including appearances by the Governor of New Jersey, Chris Christie, and his wife and children. The United States Department of Housing and Urban Development (HUD) provided funding for the promotional campaign. The awarding of the contract to marketing firm MWW and the propriety of Christie's use of the ads during a re-election campaign has drawn media and governmental scrutiny. In January 2014, HUD initiated an audit of the expenditu