The Superior Taste Award is an annual non-competitive prize open to any consumer food or drink product, subject to payment of an entry fee of Euro 750-1650. It is organised since 2005 by the International Taste Institute, who specialised in the sensory evaluation and certification of consumer food & drink products. The Superior Taste Award certification recognizes products of high gustatory quality. Products are tested following a monadic methodology, on their own merits, not competing against other products. Products reaching a global score above 70% are granted the Superior Taste Award.