Syfy (formerly Sci Fi Channel) is a British pay television channel service specialising in science fiction, fantasy and horror shows and movies. It was launched in 1995 as a localised variant of the US network Sci Fi Channel (now Syfy), with a similar programming line-up. It is owned by NBCUniversal International Networks, a division of NBCUniversal and as of 2018, Sky UK Limited. On 13 April 2010, Sci Fi Channel was relaunched as Syfy, as part of an ongoing global rebranding. The relaunch was accompanied by the premieres of V and Human Target. The channel was given a new on-air look and a tagline of Imagine greater.