The Ten Percent Society is the name of the first gay rights organization in North Dakota created by students and faculty at the University of North Dakota in 1982. The organization gained its name from a widely held (but false) belief that scientist Alfred Kinsey's research in the 1940s and 1950s had stated that ten percent of the population was gay. While the organization had little early success, it started to foster an increased tolerance for gay people and a more active LGBT rights movement in North Dakota.