Théâtre Mogador founded in 1913 and designed by Bertie Crewe, is a Parisian music hall theatre located at 25, rue de Mogador in the 9th district. It seats 1,800 people on three tiers. In 1913 financier Sir Alfred Butt rented an area in Paris. Built according to English music hall principles and style during World War I, the theatre was originally named the "Palace Theatre", after the like-named one in London, in order to appeal to British soldiers. The name was shortly thereafter changed to "Théâtre Mogador", Mogador being the old name of the town of Essaouira in Morocco. The inauguration guests include President Wilson, in France to negotiate the Treaty of Versailles.