The Halo Effect (book)
The Halo Effect is a book by business academic Phil Rosenzweig that criticizes pseudoscientific tendencies in the explanation of business performance. The book was published by Free Press on February 6, 2007. As well as many business magazines and newspapers, the text targets specific books (those that offer secrets of guaranteed business success) and academic research published by business schools. It outlines nine "delusions": mistakes of reasoning that undermine these recipes for business success. In light of these mistakes, Rosenzweig argues, much of business writing is what Richard Feynman called "cargo cult science", having the superficial trappings of science but operating at the level of story-telling. The book also considers some more scientific business research, whose conclusion
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The Halo Effect (book)
The Halo Effect is a book by business academic Phil Rosenzweig that criticizes pseudoscientific tendencies in the explanation of business performance. The book was published by Free Press on February 6, 2007. As well as many business magazines and newspapers, the text targets specific books (those that offer secrets of guaranteed business success) and academic research published by business schools. It outlines nine "delusions": mistakes of reasoning that undermine these recipes for business success. In light of these mistakes, Rosenzweig argues, much of business writing is what Richard Feynman called "cargo cult science", having the superficial trappings of science but operating at the level of story-telling. The book also considers some more scientific business research, whose conclusion
has abstract
The Halo Effect is a book by b ...... practice in business research.
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Dewey Decimal Classification
ISBN
978-0-7432-9125-5
LCC
HD30.19 .R67 2007
media type
non-fiction subject
number of pages
publication date
2007-02-06
publisher
Link from a Wikipage to an external page
Wikipage page ID
23,465,294
page length (characters) of wiki page
Wikipage revision ID
1,021,873,879
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author
Phil Rosenzweig
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H3llBot
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caption
Hardcover edition
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congress
HD30.19 .R67 2007
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country
United States
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date
November 2010
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dewey
language
English
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media type
Print
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name
(...and the Eight Other Business Delusions that Deceive Managers)
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The Halo Effect
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pub date
2007-02-06
publisher
subject
wikiPageUsesTemplate
publisher
Free Press
subject
comment
The Halo Effect is a book by b ...... ess research, whose conclusion
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label
The Halo Effect (book)
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wasDerivedFrom
isPrimaryTopicOf
name
(...and the Eight Other Business Delusions that Deceive Managers)
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The Halo Effect
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