The Tale of Mr. Jeremy Fisher is a children's book, written and illustrated by Beatrix Potter. It was published by Frederick Warne & Co. in July 1906. Jeremy's origin lies in a letter she wrote to a child in 1893. She revised it in 1906, and moved its setting from the River Tay to the English Lake District. The tale reflects her love for the Lake District and her admiration for children's illustrator Randolph Caldecott.