Touchpoint
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).
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Touchpoint
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).
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A touchpoint can be defined as ...... ection, workshops, Rental car.
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Touchpoint (auch Touch Point, ...... saktion (z. B. Kauf) erfolgen.
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A touchpoint can be defined as ...... n (Stein, & Ramaseshan, 2016).
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Touchpoint (auch Touch Point, ...... tern und anderen Stakeholdern.
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Touchpoint
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Touchpoint
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