Trade Secrets (also doing business as Glamour Secrets) is a Canadian beauty retailer and salon founded in 1990 by Joseph Bellotti and Mitch Petrera. Beauty supplies include hair care, styling appliances, hair extensions, skin and body care, cosmetics, nail care, waxing products and accessories. Trade Secrets stores can be found in the provinces of Ontario and Quebec, while Glamour Secrets stores operate in all other Canadian provinces, such as Alberta, and New Brunswick, as well as locations in the U.S. Trade Secrets and Glamour Secrets have both corporate and franchisee locations.