Victor Value was a London based value supermarket group, which operated at the lower end of the grocery trade. Old Victor Value stores which survived after conversion to Tesco could, for some time, be identified by their distinctive blue and white tiled frontage*. Victor Value was often known as VV, which was their logo. The handles on the doors of the store were often shaped to read "VV" when shut. The name Victor Value had disappeared from the high street by the end of the seventies.