Virago is a British publisher of women's writing and books on feminist topics. Started and run by women in the 1970s and bolstered by the success of the Women's Liberation Movement (WLM), Virago has been credited as one of several British feminist presses that helped address inequitable gender dynamics in publishing. Unlike alternative, anti-capitalist publishing projects and zines coming out of feminist collectives and socialist circles, Virago branded itself as a commercial alternative to the male dominated publishing industry and sought to compete with mainstream international presses.