Vita Craft Corporation is a manufacturer of multi-ply stainless steel cookware and other cookware products. The cookware is manufactured and sold in the United States, but the majority of sales are from the Asian and European markets. Japan alone accounts for about 80% of Vita Craft's revenue. In Asia and Europe, Vita Craft is sold in department stores. In the United States, Vita Craft is sold door-to-door, at food-related events and conventions using a direct selling model. Imura International USA Inc. is the parent company of Vita.