WMSP (740 AM, "Sports Radio 740") is a radio station licensed to serve Montgomery, Alabama, United States. The station is owned by Cumulus Media and the broadcast license is held by Cumulus Licensing LLC. Originally licensed in 1953 as WBAM, the station broadcast contemporary and country music before turning to sports talk under the WMSP callsign in 1995. The WMSP studios are located on the 3rd floor of The Colonial Financial Center in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side.