Weight loss coaching is the use of personal coaching techniques to bring about long term weight loss. The aim is to establish the causes of over-eating, and to put the responsibility for eating behaviours firmly in the individual’s court. Based upon the relationship between weight and attitude and the mind body relationship, coaching is an holistic approach. Weight loss coaching borrowed techniques from NLP and psychology, amongst other disciplines and there are many well known coaches in this area. Each coach has their own particular blend of techniques based on a core set of practices.