Who's Your City?

Who's Your City?: How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life is a non-fiction book written by Richard Florida. The book advances Florida's previous work on the locational choices of people and businesses. He adds a dimension of environmental psychology by assigning psychological profiles to urban regions according to the dominant personality traits of the people who live there. For example, the New York metropolitan area and the ChiPitts area have the highest concentration in the United States of people whose dominant personality trait is neuroticism. The book ends with a ten step guide to choosing a location best suited to the reader's personality and life situation.

Who's Your City?

Who's Your City?: How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life is a non-fiction book written by Richard Florida. The book advances Florida's previous work on the locational choices of people and businesses. He adds a dimension of environmental psychology by assigning psychological profiles to urban regions according to the dominant personality traits of the people who live there. For example, the New York metropolitan area and the ChiPitts area have the highest concentration in the United States of people whose dominant personality trait is neuroticism. The book ends with a ten step guide to choosing a location best suited to the reader's personality and life situation.