Wisconsin Manufacturers & Commerce (WMC) is an association of manufacturers, service businesses and chambers of commerce located in Madison, Wisconsin. WMC was formed from what was the Wisconsin State Chamber of Commerce, the Wisconsin Manufacturers Association and the Wisconsin Council of Safety in 1975. WMC engages in earned media, advocacy and business development. WMC came under fire in 1996 for an issue ad aimed at Democrats in the state. Initially, the ad was forced off the air but WMC sued to have the ad reinstated, citing free speech rights. The Milwaukee Journal-Sentinel referred to WMC as "the state's most influential business lobbying group".