Wolofization or Wolofisation is a cultural and language shift whereby populations or states adopt Wolof language or culture, such as in the Senegambia region. In Senegal, Wolof is a lingua franca The Wolofization phenomenon has taken over all facets of Senegal and encroaching on Gambian soil. This phenomenon has caused other Senegambian ethnic groups great concern and resulted in taking steps to preserve their languages and culture. In this regard, the Serer ethnic group who have had a long history fighting against Islamization and Wolofization have been taking active steps in the past decades by setting up associations and other organisations in order to preserve their languages, culture and "ancient religious past." Haalpulaar speakers, namely the Fula and Toucouleur have also been takin