Yield management
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called
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Yield management
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called
has abstract
Gestão da oferta (em Inglês Yi ...... ional, seja alto o suficiente.
@pt
La gestión de ingresos (en ing ...... zacional basada en analítica.
@es
Le yield management — de l'ang ...... ou tarification différenciée.
@fr
Per gestione dei ricavi (dall' ...... uò adottare i principi di YM".
@it
Revenue management of yield ma ...... een vorm van yield management.
@nl
Yield management (nebo také re ...... d IT nebo zákaznickou podporu.
@cs
Yield management is a variable ...... ince we entered deregulation."
@en
Yield management, eller revenu ...... för att undvika tomma platser.
@sv
تُعد إدارة العائد استراتيجية م ...... دخولنا في إجراءات رفع القيود».
@ar
收益管理(英語:Yield management或Reven ...... 普遍应用:在同一架飞机上,同舱的两个座位的价格也可以差异化。
@zh
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1,000,385,209
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comment
Gestão da oferta (em Inglês Yi ...... izando assim também a receita.
@pt
La gestión de ingresos (en ing ...... zacional basada en analítica.
@es
Le yield management — de l'ang ...... ou tarification différenciée.
@fr
Per gestione dei ricavi (dall' ...... a come obiettivo la e l' del .
@it
Revenue management of yield ma ...... een vorm van yield management.
@nl
Yield management (nebo také re ...... y byl schopen odhadnout správn
@cs
Yield management is a variable ...... gement its name and has called
@en
Yield management, eller revenu ...... r en segmenterad prissättning.
@sv
تُعد إدارة العائد استراتيجية م ...... ليها وصف «التطور التقني الأكثر
@ar
收益管理(英語:Yield management或Reven ...... 普遍应用:在同一架飞机上,同舱的两个座位的价格也可以差异化。
@zh
label
Ertragsmanagement
@de
Gestione dei ricavi
@it
Gestión de ingresos
@es
Gestão da oferta
@pt
Revenue management
@nl
Yield management
@cs
Yield management
@en
Yield management
@fr
Yield management
@sv
إدارة العائد
@ar