Zilzar (Arabic: زلزار) is a privately held, online marketing platform headquartered in Malaysia, specifically catering to Muslim consumers seeking halal products and services. The company positions itself as a global Muslim lifestyle marketplace where consumers can access information, content, community and trade. This e-commerce platform was launched in 2014 by Malaysian Prime Minister, Dato Sri Muhamad Najib Tun Razak in the 10th World Islamic Economic Forum in Dubai. The site was described as a way of empowering the consumer and creating employment for Muslims in emerging markets by the country's prime minister. The business describes its aim as connecting Muslim consumers and making it easier for halal traders around the world to conduct business online. The platform handles content re