Cross‐cultural differences in survey response patternsStatus consumption in cross‐national contextGlobal brand communities across borders: the Warhammer caseReview of a 40‐year debate in international advertisingAn analytical review of the factors stimulating smaller firms to exportThe internationalization of emerging market business groups: an integrated literature reviewInterpreting interrelations across multiple levels in HGLM modelsMarket orientation in the mental models of decision makers: two cross‐border value chainsMulticultural marketplacesCross-cultural research in international marketing: clearing up some of the confusionBrand identity documentation: a cross‐national examination of identity standards manualsA gravitational model of international retail market selectionInfluence of country image on country brand equity: application to higher education servicesPush and pull factors in international franchisingWill ethical consumers sustain their values in the global credit crunch?Ethics and international marketingAccelerated internationalisation: evidence from a late investor countryInternational marketing strategies of emerging market firmsSME international innovation and strategic adaptivenessThe underlying social identities of a nation's brandSocial media and international advertising: theoretical challenges and future directionsCross‐cultural advertising research: where we have been and where we need to goExcitement or sophistication? A preliminary exploration of online brand personalityConsumers' response to offensive advertising: a cross cultural studyAdvertising appeals and cultural values in television commercialsA comparison of Hong Kong and KoreaInstitutional legitimacy and norms-based CSR marketing practicesAntecedents of marketing integration in cross-border mergers and acquisitionsConsumer buying motives and attitudes towards organic food in two emerging marketsInternational-market-information use across new-product-development stagesAfrica rising in an emerging world: an international marketing perspectiveEmerging market multinationals’ international equity-based entry mode strategiesThe effect of export market-oriented culture on export performanceDynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economiesExplaining the surge in M&A as an entry mode: home country and cultural influencesBarriers to enter in foreign markets: evidence from SMEs in emerging marketHere, there and everywhere: a study of consumer centrismCorporate social responsibility in international marketing: review, assessment, and future researchA critical look at the use of SEM in international business researchTowards the Fifth‐generation Innovation ProcessTesting measurement invariance of composites using partial least squares
P1433
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P1433
description
journal
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revista científica
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rivista scientifica
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vědecký časopis
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wetenschappelijk tijdschrift van Emerald Group Publishing
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wissenschaftliche Fachzeitschrift
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वैज्ञानिक पत्रिका
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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International Marketing Review
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P243
P3181
P1058
P1144
P1156
P1160
Int. Market Rev.
P1277
P1476
International Marketing Review
@en
P236
P243
P3181
P407
P571
1983-01-01T00:00:00Z