about
What happened to strategic segmentation?Customers’ online shopping preferences in mass customizationTowards practical relevance — Delivering superior firm performance through digital customer experience strategiesMapping customer journeys in multichannel decision-makingBehavioural targeting: Can online advertising deliver in 2006?Opinion piece: Social media: Should marketers engage and how can it be done effectively?The evolving data architecture of social customer relationship managementThe customer journey when purchasing a new mobile phone: Testing a dual mediation modelMinimum effective frequency for interactive television adsThe 2004 US Presidential campaign: Impact of hybrid offline and online ‘meetup’ communities
P1433
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P1433
description
journal
@en
revista científica
@es
rivista scientifica
@it
wetenschappelijk tijdschrift van Palgrave Macmillan
@nl
wissenschaftliche Fachzeitschrift
@de
name
Journal of Direct, Data and Digital Marketing Practice
@ast
Journal of Direct, Data and Digital Marketing Practice
@da
Journal of Direct, Data and Digital Marketing Practice
@en
Journal of Direct, Data and Digital Marketing Practice
@es
Journal of Direct, Data and Digital Marketing Practice
@fi
Journal of Direct, Data and Digital Marketing Practice
@fr
Journal of Direct, Data and Digital Marketing Practice
@it
Journal of Direct, Data and Digital Marketing Practice
@nb
Journal of Direct, Data and Digital Marketing Practice
@nl
Journal of Direct, Data and Digital Marketing Practice
@nn
type
label
Journal of Direct, Data and Digital Marketing Practice
@ast
Journal of Direct, Data and Digital Marketing Practice
@da
Journal of Direct, Data and Digital Marketing Practice
@en
Journal of Direct, Data and Digital Marketing Practice
@es
Journal of Direct, Data and Digital Marketing Practice
@fi
Journal of Direct, Data and Digital Marketing Practice
@fr
Journal of Direct, Data and Digital Marketing Practice
@it
Journal of Direct, Data and Digital Marketing Practice
@nb
Journal of Direct, Data and Digital Marketing Practice
@nl
Journal of Direct, Data and Digital Marketing Practice
@nn
prefLabel
Journal of Direct, Data and Digital Marketing Practice
@ast
Journal of Direct, Data and Digital Marketing Practice
@da
Journal of Direct, Data and Digital Marketing Practice
@en
Journal of Direct, Data and Digital Marketing Practice
@es
Journal of Direct, Data and Digital Marketing Practice
@fi
Journal of Direct, Data and Digital Marketing Practice
@fr
Journal of Direct, Data and Digital Marketing Practice
@it
Journal of Direct, Data and Digital Marketing Practice
@nb
Journal of Direct, Data and Digital Marketing Practice
@nl
Journal of Direct, Data and Digital Marketing Practice
@nn
P236
P1058
P1156
17700156757
P1250
P1476
Journal of Direct, Data and Digital Marketing Practice
@en