The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness.
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Media campaigns for the prevention of illicit drug use in young peopleThe effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions.Smoking cues, argument strength, and perceived effectiveness of antismoking PSAs.Adolescents' attitudes toward antimarijuana ads, usage intentions, and actual marijuana usageOn the conceptual ambiguity surrounding perceived message effectiveness.Effects of smoking cues and argument strength of antismoking advertisements on former smokers' self-efficacy, attitude, and intention to refrain from smoking.Does the Screening Status of Message Characters Affect Message Effects?The Impact of Locus of Control and Controlling Language on Psychological Reactance and Ad Effectiveness in Health Communication.The impact of smoking cues in antismoking messages among intermittent and light smokers.Message sensation and cognition values: factors of competition or integration?Perceived message sensation value and psychological reactance: a test of the dominant thought disruption hypothesis.Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.Mental health message appeals and audience engagement: Evidence from Australia.Do Emotional Appeals in Public Service Advertisements Influence Adolescents' Intention to Reduce Consumption of Sugar-Sweetened Beverages?Individual differences in trait motivational reactivity influence children and adolescents' responses to pictures of taboo products.Placing Antismoking Graphic Warning Posters at Retail Point-of-Sale Locations Increases Some Adolescents' Susceptibility to Future Smoking.On the Need for a Life-Span Approach to Health Campaign Evaluation
P2860
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P2860
The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness.
description
2009 nî lūn-bûn
@nan
2009 թուականի Սեպտեմբերին հրատարակուած գիտական յօդուած
@hyw
2009 թվականի սեպտեմբերին հրատարակված գիտական հոդված
@hy
2009年の論文
@ja
2009年論文
@yue
2009年論文
@zh-hant
2009年論文
@zh-hk
2009年論文
@zh-mo
2009年論文
@zh-tw
2009年论文
@wuu
name
The effect of marijuana scenes ...... valuation of ad effectiveness.
@ast
The effect of marijuana scenes ...... valuation of ad effectiveness.
@en
The effect of marijuana scenes ...... valuation of ad effectiveness.
@nl
type
label
The effect of marijuana scenes ...... valuation of ad effectiveness.
@ast
The effect of marijuana scenes ...... valuation of ad effectiveness.
@en
The effect of marijuana scenes ...... valuation of ad effectiveness.
@nl
prefLabel
The effect of marijuana scenes ...... valuation of ad effectiveness.
@ast
The effect of marijuana scenes ...... valuation of ad effectiveness.
@en
The effect of marijuana scenes ...... valuation of ad effectiveness.
@nl
P2093
P2860
P1433
P1476
The effect of marijuana scenes ...... valuation of ad effectiveness.
@en
P2093
Joseph N Cappella
Martin Fishbein
Yahui Kang
P2860
P304
P356
10.1080/10410230903104269
P577
2009-09-01T00:00:00Z