Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.
about
Corporate philanthropy, political influence, and health policy.Development of the FDA Tobacco Credibility Scale (FDA-TCS).Smoking behaviour predicts tobacco control attitudes in a high smoking prevalence hospital: a cross-sectional study in a Portuguese teaching hospital prior to the national smoking ban.Soda and tobacco industry corporate social responsibility campaigns: how do they compare?How does the tobacco industry attempt to influence marketing regulations? A systematic review.Exposing and addressing tobacco industry conduct in low-income and middle-income countries.The Policy Dystopia Model: An Interpretive Analysis of Tobacco Industry Political Activity.Planting trees without leaving home: tobacco company direct-to-consumer CSR efforts.Controlling corporate influence in health policy making? An assessment of the implementation of article 5.3 of the World Health Organization framework convention on tobacco control."It doesn't seem to make sense for a company that sells cigarettes to help smokers stop using them": A case study of Philip Morris's involvement in smoking cessation.US Media Coverage of Tobacco Industry Corporate Social Responsibility Initiatives.Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites.United Nations Global Compact: an 'Inroad' into the UN and reputation boost for the tobacco industry."The Big WHY": Philip Morris's failed search for corporate social value."What Is Our Story?" Philip Morris's Changing Corporate Narrative.
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Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.
description
article científic
@ca
article scientifique
@fr
articolo scientifico
@it
artigo científico
@pt
bilimsel makale
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scientific article published on July 2009
@en
vedecký článok
@sk
vetenskaplig artikel
@sv
videnskabelig artikel
@da
vědecký článek
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name
Creating the "desired mindset" ...... s corporate image among women.
@en
Creating the "desired mindset" ...... s corporate image among women.
@nl
type
label
Creating the "desired mindset" ...... s corporate image among women.
@en
Creating the "desired mindset" ...... s corporate image among women.
@nl
prefLabel
Creating the "desired mindset" ...... s corporate image among women.
@en
Creating the "desired mindset" ...... s corporate image among women.
@nl
P2860
P1433
P1476
Creating the "desired mindset" ...... s corporate image among women.
@en
P2093
Patricia A McDaniel
Ruth E Malone
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P304
P356
10.1080/03630240903238800
P577
2009-07-01T00:00:00Z