A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors.

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A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors.

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2015 nî lūn-bûn

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2015年の論文

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2015年論文

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2015年論文

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2015年論文

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2015年論文

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2015年論文

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2015年论文

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2015年论文

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2015年论文

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A Model of Consumer Response t ...... dents and Influencing Factors.

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A Model of Consumer Response t ...... dents and Influencing Factors.

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A Model of Consumer Response t ...... dents and Influencing Factors.

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P1476

A Model of Consumer Response t ...... dents and Influencing Factors.

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P2093

Denise E Delorme

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Jisu Huh

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Leonard N Reid

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P2860

The Health Belief Model: A Decade Later

Trust in online prescription drug information among internet users: the impact on information search behavior after exposure to direct-to-consumer advertising.

Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources.

Factors influencing consumers' attitudinal and behavioral responses to direct-to-consumer and over-the-counter drug advertising.

Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising.

Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context.

Trust in prescription drug brand websites: website trust cues, attitude toward the website, and behavioral intentions.

P304

109-117

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scholarly article

P356

10.1080/10810730.2015.1033116

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P478

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P577

2015-08-27T00:00:00Z

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P698

26312772

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