The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

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Experience With Direct-to-Patient Recruitment for Enrollment Into a Clinical Trial in a Rare Disease: A Web-Based Study.

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The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

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The Moderating Role of Age in ...... Prescription Drug Advertising.

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Patricia A Stout

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P2860

Sending memorable messages to the old: age differences in preferences and memory for advertisements

Socioemotional selectivity theory, aging, and health: the increasingly delicate balance between regulating emotions and making tough choices

Trust in online prescription drug information among internet users: the impact on information search behavior after exposure to direct-to-consumer advertising.

Neural and behavioral bases of age differences in perceptions of trust

Whom do older adults trust most to provide information about prescription drugs?

Seniors' perceptions of prescription drug advertisements: a pilot study of the potential impact on informed decision making.

Then and Now: Examining How Consumer Communication and Attitudes of Direct-to-Consumer Pharmaceutical Advertising Have Changed in the Last Decade.

Age differences in trust: an investigation across 38 countries.

Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising.

Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources.

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Jennifer Ball

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2015-08-27T00:00:00Z

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The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

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The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

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