Understanding the impact of TV commercials: electrical neuroimaging.
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Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service AnnouncementsNeurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population
P2860
Understanding the impact of TV commercials: electrical neuroimaging.
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Understanding the impact of TV commercials: electrical neuroimaging.
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Understanding the impact of TV commercials: electrical neuroimaging.
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Understanding the impact of TV commercials: electrical neuroimaging.
@en
Understanding the impact of TV commercials: electrical neuroimaging.
@nl
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Understanding the impact of TV commercials: electrical neuroimaging.
@en
Understanding the impact of TV commercials: electrical neuroimaging.
@nl
P2093
P1476
Understanding the impact of TV commercials: electrical neuroimaging.
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P2093
Anton Giulio Maglione
Daming Wei
Giovanni Vecchiato
Wanzeng Kong
P356
10.1109/MPUL.2012.2189171
P577
2012-05-01T00:00:00Z