Neural basis for brain responses to TV commercials: a high-resolution EEG study.
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On the use of EEG or MEG brain imaging tools in neuromarketing researchBrain enhancement through cognitive training: a new insight from brain connectomeNeuromarketing: the hope and hype of neuroimaging in businessHuman brain networks in health and diseaseNeurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.Neuroelectrical correlates of trustworthiness and dominance judgments related to the observation of political candidates.Spontaneous Slow Fluctuation of EEG Alpha Rhythm Reflects Activity in Deep-Brain Structures: A Simultaneous EEG-fMRI Study.Incidental and intentional learning of verbal episodic material differentially modifies functional brain networksDiscrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets.Electronic evaluation for video commercials by impression indexEEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference.A Neuroelectrical Brain Imaging Study on the Perception of Figurative Paintings against Only their Color or Shape Contents.A graph-theoretical approach in brain functional networks. Possible implications in EEG studies.Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service AnnouncementsHigh-resolution EEG analysis of power spectral density maps and coherence networks in a proportional reasoning task.Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising.Neurophysiological Profile of Antismoking CampaignsNeurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population
P2860
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P2860
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
description
2008 nî lūn-bûn
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2008年の論文
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2008年学术文章
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2008年学术文章
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2008年学术文章
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name
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@en
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@nl
type
label
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@en
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@nl
prefLabel
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@en
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@nl
P2093
P50
P1476
Neural basis for brain responses to TV commercials: a high-resolution EEG study.
@en
P2093
F De Vico Fallani
Laura Astolfi
M G Marciani
S Salinari
P304
P356
10.1109/TNSRE.2008.2009784
P577
2008-12-01T00:00:00Z