The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization.
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The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization.
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2004 nî lūn-bûn
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2004年の論文
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2004年学术文章
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2004年学术文章
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2004年学术文章
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2004年学术文章
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2004年学术文章
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2004年学术文章
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2004年學術文章
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2004年學術文章
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name
The behavioral economics of co ...... ment and utility maximization.
@en
The behavioral economics of co ...... ment and utility maximization.
@nl
type
label
The behavioral economics of co ...... ment and utility maximization.
@en
The behavioral economics of co ...... ment and utility maximization.
@nl
prefLabel
The behavioral economics of co ...... ment and utility maximization.
@en
The behavioral economics of co ...... ment and utility maximization.
@nl
P2093
P1476
The behavioral economics of co ...... ment and utility maximization.
@en
P2093
Gordon R Foxall
Jorge M Oliveira-Castro
Teresa C Schrezenmaier
P304
P356
10.1016/J.BEPROC.2004.03.007
P577
2004-06-01T00:00:00Z