Measuring brand equity in the car market: a hedonic price analysis

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Measuring brand equity in the car market: a hedonic price analysis

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im Februar 2010 veröffentlichter wissenschaftlicher Artikel

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wetenschappelijk artikel

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наукова стаття, опублікована в лютому 2010

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Measuring brand equity in the car market: a hedonic price analysis

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Measuring brand equity in the car market: a hedonic price analysis

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Measuring brand equity in the car market: a hedonic price analysis

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Measuring brand equity in the car market: a hedonic price analysis

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Measuring brand equity in the car market: a hedonic price analysis

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Measuring brand equity in the car market: a hedonic price analysis

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P1476

Measuring brand equity in the car market: a hedonic price analysis

@en

P2093

C Saridakis

http://www.w3.org/2001/XMLSchema#string

G Baltas

http://www.w3.org/2001/XMLSchema#string

P2860

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Brands and Branding: Research Findings and Future Priorities

Hedonic Price Methods and the Structure of High-Technology Industrial Markets

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Hedonic prices indexes for new passenger cars in Portugal (1997–2001)

P2888

jors.2008.159

P304

284-293

http://www.w3.org/2001/XMLSchema#string

P31

scholarly article

P356

10.1057/JORS.2008.159

http://www.w3.org/2001/XMLSchema#string

P433

http://www.w3.org/2001/XMLSchema#string

P478

http://www.w3.org/2001/XMLSchema#string

P577

2010-02-01T00:00:00Z

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P6179

1045981582

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