A case study in applied social marketing: developing an occupational safety and health productUse of occupational ethnography and social marketing strategies to develop a safety awareness campaign for coal minersPartnering and consumer orientation: techniques that move occupational safety and health research into practiceUse of health communication and social marketing principles in planning occupational safety and health interventionsStorm-Related Carbon Monoxide Poisoning: An Investigation of Target Audience Knowledge and Risk BehaviorsBuilding Safety Partnerships Using Social Network AnalysisApplying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages.Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors.The relationship of perceived risk to condom use: why results are inconsistent.Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area.CDC MessageWorks: Designing and Validating a Social Marketing Tool to Craft and Defend Effective Messages."The Heart Truth:" Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women.Psychographic Segments of College Females and Males in Relation to Substance Use Behaviors.The PMI local site demonstration project: lessons in technical assistance.Targeting male perpetrators of intimate partner violence: Western Australia's "Freedom from Fear" campaign.Who Is Influencing Whom? Latino Parent-Child Request Interactions and Product Purchases in Food Retail Environments.Assessing community-wide outcomes of prevention marketing campaigns through telephone surveys.Social marketing to eliminate leprosy in Sri Lanka.Product advertising versus ideas advertising.Smokescreens and Beer GogglesFighting Fire With Fire: Using Industry Market Research to Identify Young Adults at Risk for Alternative Tobacco Product and Other Substance UseExposure: Theory and Evidence about All the Ways it MattersSome Complementary Ideas about Social ChangeUsing Cross-Sectional Surveys to Plan Message StrategiesThe Use of Willingness to Pay in Determining Customer Preferences for Improved Flame-Based Cookstove Features in Two South African Study AreasGolden MovesConsensus Building in Social Marketing Campaigns Through the Delphi MethodEveryone Has QuestionsInfluencing Condom Use by Gay and Bisexual Men for Anal Sex Through Social MarketingInvestigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical ActivityCurrent Themes in Social Marketing Research: Text-Mining the past Five YearsExplicating Social Marketing: What is it, and What isn't It?Five Strategies for Encouraging a Marketing Orientation in Social Change OrganizationsThe Effectiveness of Social Marketing in Reduction of Teenage Pregnancies: A Review of Studies in Developed CountriesUnderstanding the 4As of Social Marketing for HIV Prevention in IndiaInterview with Beverly SchwartzAn Interview with Tom Beall“Tax” and “Fee” Message Frames as Inhibitors of Plastic Bag Usage Among ShoppersEffective Communication Only Part of the Strategy Needed to Promote Help-Seeking of Young People with Mental Health ProblemsNew Communication Channels: Changing the Nature of Customer Engagement
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P243
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Soc. Mark. Q.
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P1277
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Social Marketing Quarterly
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P236
P243
P3181
P407
P571
1994-01-01T00:00:00Z