"Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies
about
Reaching consumers: How the tobacco industry uses email marketing."It doesn't seem to make sense for a company that sells cigarettes to help smokers stop using them": A case study of Philip Morris's involvement in smoking cessation.Direct-to-Consumer Marketing of Cigar Products in the United States.Monitoring tobacco brand websites to understand marketing strategies aimed at tobacco product users and potential users.Receipt of Tobacco Direct Mail Coupons and Changes in Smoking Status in a Nationally Representative Sample of US Adults
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"Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies
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2015 nî lūn-bûn
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2015年の論文
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2015年論文
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2015年論文
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2015年論文
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2015年論文
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2015年論文
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2015年论文
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2015年论文
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2015年论文
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name
"Gone are the days of mass-med ...... database marketing strategies
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"Gone are the days of mass-med ...... database marketing strategies
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"Gone are the days of mass-med ...... database marketing strategies
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"Gone are the days of mass-med ...... database marketing strategies
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P2860
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P1476
"Gone are the days of mass-med ...... database marketing strategies
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P2093
M Jane Lewis
Pamela M Ling
P2860
P304
P356
10.1136/TOBACCOCONTROL-2015-052314
P577
2015-08-04T00:00:00Z