Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
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Designing smartphone mental health applications for emergency service workers.The asymmetrical force of persuasive knowledge across the positive-negative divide.Using a verbal prompt to increase protein consumption in a hospital setting: a field study.Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion.Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences.The construct of state-level suspicion: a model and research agenda for automated and information technology (IT) contexts.Rethinking the extraverted sales ideal: the ambivert advantage.Tricks of the Trade: Motivating Sales Agents to Con Older Adults.Milk, juice, or cola? Exploring the effect of product placement on children's attitudes and behavior.Self-Validation of Cognitive Responses to AdvertisementsInvestigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and AttitudeThe Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming EffectsGender-related reactions to gratuitous sex appeals in advertisingFrom the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical MarketingNaïve theories about persuasion: implications for information processing and consumer attitude changeChildren's Advertising Literacy for Advergames: Perception of the Game as AdvertisingMeasuring Sponsorship Transparency in the Age of Native AdvertisingSustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate GreenwashingIn-store arousal and consumers’ inferences of manipulative intent in the store environmentPlaying with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
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Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
description
im Juni 2000 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в червні 2000
@uk
name
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@en
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@nl
type
label
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@en
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@nl
prefLabel
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@en
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@nl
P2860
P356
P1476
Consumers' Use of Persuasion K ...... ceptions of an Influence Agent
@en
P2093
Amna Kirmani
Margaret C. Campbell
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P356
10.1086/314309
P577
2000-06-01T00:00:00Z