Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study
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A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspectiveIdentify predictors of university students’ continuance intention to use online carbon footprint calculatorInteractivity, engagement, and technology dependence: understanding users’ technology utilisation behaviourUnderstanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms
P2860
Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study
description
im April 2013 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована у квітні 2013
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name
Understanding consumers’ conti ...... framework and empirical study
@en
Understanding consumers’ conti ...... framework and empirical study
@nl
type
label
Understanding consumers’ conti ...... framework and empirical study
@en
Understanding consumers’ conti ...... framework and empirical study
@nl
prefLabel
Understanding consumers’ conti ...... framework and empirical study
@en
Understanding consumers’ conti ...... framework and empirical study
@nl
P2860
P1476
Understanding consumers’ conti ...... framework and empirical study
@en
P2093
Tsung-Sheng Chang
Wei-Hung Hsiao
P2860
P304
P356
10.1080/0144929X.2013.789081
P577
2013-04-29T00:00:00Z