The 1954 Rose Bowl game, played on January 1, 1954 was the 40th Rose Bowl game. The Michigan State Spartans defeated the UCLA Bruins, 28–20. Michigan State halfback Billy Wells was named the Rose Bowl Player Of The Game. This was the first year that Michigan State University was counted in the Big Ten Conference football standings, having been a member since 1950. The 1954 Rose Bowl had the first color television "colorcast", viewable on 200 sets across the United States.