Liverpool F.C. came close to a record eighth league title, but fell short to the sensational consistency of Don Revie's Leeds United and would have won the title in the previous two seasons, and picked up the same points that they won their seventh title in 1965-66. An early exit in the Fairs Cup, losing on coin toss to Athletic Bilbao in the opening round was the main disappointment, meaning that Bill Shankly was yet to lead the club to a European trophy. In both the League Cup and FA Cup they would be knocked out by the eventual runners-up in both tournaments.