The 1968 Dallas Cowboys season was their ninth in the league and won the Capitol division by five games with a 12–2 record. In the first round of the playoffs, Dallas met the Cleveland Browns (10–4) in the Eastern Conference title game, held at Municipal Stadium in Cleveland. In this era, the host sites were rotated, home field advantage was not adopted for the playoffs until 1975. Dallas had won the regular season game 28–7 in September, and had routed the Browns 52–14 in the previous year's playoffs, but both were played at the Cotton Bowl.